Rylond medina

Uncovering a brand's position in the market, defining audience, and building the message a visual identity gets built on. Work spans solo strategy engagements and identity work developed alongside client marketing teams.

Creative leadership across visuals, photography, and campaigns, from directing shoots solo to leading creative under a larger studio structure.

Marketing assets, social campaigns, and web builds, executed independently and in collaboration with photographers, developers, and clients depending on project scope.

Full campaign ownership across Google Ads: strategy, keyword research, ad copy, and bid management, managing a portfolio of accounts and reporting on performance against budget.

Directing photo and video from concept to final frame, including full crew coordination across multi-location shoots.

User-centered web experiences focused on ecommerce and conversion, backed by a software engineering foundation, from wireframes through production-ready UI in Figma.