Solento Tequila

Crafting the world of artisanal tequila

Crafting the world of artisanal tequila

Services

Visual Production

Web Design & Development

Creative Direction

Client

Solento Tequila

Location

Encinitas, California

Year

2025

Project description

Solento brought me in for a brand refresh built around natural textures and surf culture, the world Solento actually lives in. I shot across Southern California leaning into high-contrast lighting and shadow. For social, I built an illustrated graphic system: contour-line wave patterns and flat silhouette figures anchored by a single accent color, a more graphic, editorial counterpoint to the photography.

On the website, I refined their layout, photo selection, sizing, and UI to bring the existing site closer to the premium, luxurious feel the rest of the brand now had.

Solento now has a presence that matches the weight of the product itself. The partnership continues.