Thermos

Thermos is an iconic name, but their brand perception had narrowed. Most people knew the bottle. Few knew the full range of products behind it.

I directed and shot across five San Diego locations: Mt. Laguna, Mission Bay, South Park, Santee, and The Launch, each chosen for how naturally Thermos fits into that environment. Six characters, each with their own routine, each using a different product. Coolers, food jars, tumblers, hydration bottles.

The campaign repositioned Thermos from a single product into something people see themselves reaching for, wherever they are.