Strive Soda

Strive brought me on as creative director and designer. I designed the full identity, logo, can branding, and typography, then built the content around it: real, unscripted moments with local run clubs and businesses, and street sampling filmed live with strangers.

I also built Strive's Shopify site end to end and run paid social, targeting and boosting top-performing content on Meta and Instagram.

Strive now operates from one consistent system across can, content, and site. The partnership is ongoing.