A family-owned shop boasts an extensive selection of surfboards, wetsuits, and apparel, catering to both seasoned surfers and newcomers alike.
Year
2025
Client
Surf Ride
Website
https://www.surfride.com/
Process
This concept reimagines the surf shop’s brand with a modern apparel design language, a stronger connection to the local surf community, and a streamlined web experience that boosts both online sales and engagement. It delivers a cohesive and elevated brand presence across digital and physical spaces, creating a seamless experience from store to screen.
Process
Built to reflect the brand’s local roots and cultural relevance. The concept includes launching a San Diego based surf magazine that captures the essence of the region’s surf lifestyle. Paired with a thoughtful video and digital growth strategy, the company is positioned to expand its presence and deepen its community impact.