Rikka Fika is a specialty coffee and micro-bakery that embodies the art of slowing down and savoring the moment. The name itself is a harmonious blend: "Rikka," a Japanese term marking the first day of summer, and "Fika," a cherished Swedish ritual of taking a leisurely coffee break.
Process
The proposed redesign focuses on creating an improved customer experience, both in-store and online. By implementing a refreshed design language and a user-friendly web platform, coupled with a focus on local relevance, this concept will increase customer engagement and brand loyalty.
Process
The redesigned website introduces a sleek, modern interface that enhances usability while staying true to the brand’s core values and heritage. This evolution pairs seamlessly with the latest conceptual campaign visuals and fashion collection, creating a cohesive experience across all aspects.