Hunt & Company is a lifestyle brand that seamlessly blends automotive culture with contemporary fashion. Their diverse product range includes apparel such as t-shirts, hoodies, outerwear, and accessories like hats and car-related items, catering to enthusiasts who appreciate both style and automotive passion.
Process
I created an original concept demonstrating how Hunt and Co. could benefit from a strategic brand refresh. The proposal introduced a new sub-label to expand their clothing line, a complete redesign of products and website, and a refined art direction aimed at enhancing brand presence and broadening appeal. The approach was built to elevate the brand while honoring its core identity.
Process
A showcase of the refreshed web design concept for Hunt & Co., paired with select advertisement visuals featuring their beautiful cars. This includes a condensed cut of a short film I directed and produced for the brand. The full video is available on my Instagram and YouTube.