Led by Dr. Cathy Wilson, All The options organization emphasizes the importance of trauma-informed practices, culturally sustaining workplaces, and fostering growth mindsets.
Process
This redesign concept aims to enhance the therapist's local presence and relevance through targeted community outreach and a reimagined web design. The new website will prioritize user accessibility and create a welcoming online environment, fostering stronger connections within the local community
Process
The redesign led to a noticeable increase in therapy session bookings and overall conversions within just a few months. Users consistently shared that the site feels easier to navigate and more welcoming. The updated design also provides a clearer, more compelling representation of Dr. Cathy’s values and the mission behind her practice.