Alter Surfboards, based in San Diego, crafts custom surfboards that seamlessly blend traditional design with modern performance. Led by shapers @beesting_tv and @dariusgrossdesigns, the brand offers a diverse lineup tailored for various surfing styles and conditions.
Process
I proposed a comprehensive redesign that brings a modern, relevant brand experience to life, focused on strengthening local connections and elevating market presence in San Diego. The strategy integrates digital growth, a refined contemporary design language, and localized messaging to ensure the brand stays competitive while remaining deeply rooted in its community.
Process
A complete website redesign paired with a refreshed visual strategy featuring new graphics and video content. The update leans into the nostalgia of classic surf culture, capturing the authenticity and spirit that originally defined it. Every element is crafted to reflect the roots of the lifestyle while inviting a new generation into the story.